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When it comes to achieving your goals, there are many routes that you can take.

With the right level of hard work and commitment, it could just be closer than you think.

That has certainly been the case for former professional dancer Amy, who choosing to retrain, opted for an apprenticeship in digital marketing.

“It was a big decision,” said the 27-year-old who is originally from Brighton. “But I was looking for work in the area and I saw this position advertised and it just happened to be an apprenticeship.”

Keen to develop her skills, Amy joined Stockton-based digital marketing agency, Colewood, in August last year, working towards her apprenticeship alongside Stockton Riverside College.

She said: “I had done some social media marketing in the past but I knew there was more to learn, so an apprenticeship seemed a good place to start.”

For her it offered a foot in the door, and it didn’t take long for her employers to recognise her potential.  Just seven months in, Amy was offered a permanent position.

Now an SEO content writer, she said: “It all happened so quickly, but for me it was amazing. It is good to hear that you are doing well and to be valued.

“As an apprentice I knew that I would have to prove myself and because of my age I wanted to do that as quickly as possible.”

While it has been an unusual time for anyone starting a new job, it has proven a positive experience for Amy.

“I enjoyed my time as an apprentice as it really helped me in my role,” she said.

Fast tracked into a permanent job, she added: “I really wasn’t expecting it. It shows they were happy for me to step up. It has been great to progress so quickly and for them to give me that opportunity is a great incentive for sure.”

Amy Leonard Digital Marketing App
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