Course overview
The Multi-Channel Marketer apprenticeship is a creative role suitable for those who would like to develop their knowledge and skills for delivering marketing campaigns for an organisation or brand.
Marketing content will drive customer engagement and retention, whilst staying within the parameters of the agreed budget.
During this apprenticeship, you will learn a range of skills which can be used to design and execute marketing content which can then be shared across digital marketing platforms. As part of the marketing team, you will contribute to the implementation of the marketing plan and the overall strategy.
By the end of this apprenticeship, you will have gained the confidence and experience to work on your own without supervision, usually reporting to senior stakeholders as you undertake marketing tasks.
Knowledge, skills, and behaviours include:
- Search Engine Optimisation (SEO) training
- Google Analytics training and certification
- Google Ads training
- Social media training
- E-mail marketing training
- Video marketing training
- Traditional/offline marketing
- How to write blogs for online exposure
- How to contribute to marketing plans
- Sourcing, creating and editing content for campaigns
- How to undertake marketing campaigns using a range of different platforms
- Customer Relationship Management (CRM) Systems
- Content Management System (CMS) and WordPress training
Course information
You’ll be assessed throughout the duration of your course, with an end-point assessment is carried out by an Independent Assessment Examiner.
You will meet the assesor once a month either in person or via teams (depending on employers preference).
You will need to GCSE grade C/4 in English and C/4 in maths.
Apply online at www.stockton.ac.uk/apply
