Introduction

The Marketing Executive apprenticeship is designed to develop the professional standard required of people working in Marketing Executive roles in organisations across the private, public and third sectors. The Trailblazer group behind the development of this standard, received backing and support from the Chartered Institute of Marketing (CIM), a professional marketing institution valued by employers. This apprenticeship is also designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM). A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include: • Managing and maintaining key marketing channels, including digital, offline and social media • Planning and delivering tactical integrated marketing campaigns • Managing the production and distribution of marketing materials • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations • Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix • Assisting in the achievement of brand positioning to agreed guidelines • Organising and attending events such as conferences, seminars, receptions and exhibitions. • Managing budgets for marketing activities Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.